Since 2010, the Happy Chinese New Year event has hosted over 400 cultural exchange activities in more than 70 countries and regions, featuring music, dance, theater, martial arts, lantern festivals, and cuisine. The “Global Lantern Lighting” initiative in 20+ countries and the “Hello, China!” campaign have shared joy and promoted China’s tourism worldwide.

Happy Chinese New Year showcases traditional customs and cultural essence while blending modern elements to suit contemporary audiences.

The event has reached countries and cities across North America, Europe, Asia, Africa, and Oceania, fostering resonance amid cultural diversity and bringing hearts closer together.

From temple fairs and lantern festivals to art performances, exhibitions, lectures, and exchange activities, the event offers a rich variety of content for audiences worldwide to experience Chinese culture.

Interactive activities such as dragon and lion dances, calligraphy, and paper cutting let global audiences experience the unique charm of traditional Chinese culture.

Happy Chinese New Year provides a platform for cultural exchanges and cooperation, promoting exchanges and cooperation between China and other countries.